People sometimes picture a content day as a film set: lights, clipboards, someone yelling about schedules. Ours look more like a good work day with a camera in the room.

We start with coffee and a plan — a loose one, on purpose. We know the moments we need for the month, and we leave room for the ones we can't predict. Those unplanned in-betweens usually end up being everyone's favourite posts.

The rhythm of the day

Mornings are for the anchor pieces: the hero shots, the interviews, the things that need everyone fresh. Afternoons are looser — process shots, details, the candid moments that happen once everyone forgets the camera is there. By the end we've built a library: a month or more of cohesive content from one focused day.

The best compliment I get after a shoot day is “that was actually fun.” It should be. It's your business on a good day — my job is just to notice it.